Join the 1% Club
Fewer than 1% of brands sustain growth, because they see what others can't.Maitrics is the first AI-native brand intelligence platform that lets you see it too.
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The evidence
The 1% see something the rest don't.
Kantar tracked 3,900 brands for three years.
Those that got Visibility, Engagement and Reputation right, grew 65x faster than average.*
* Source: Kantar · Mastering Momentum · 3,900 brands · 21 countries · 58 categories
The score
Walk in with one number nobody can argue with.
The Brand Momentum Index™ fuses Visibility, Engagement and Reputation, combining 100s of live signals into one number, benchmarked against your competitors and connected to revenue.
Visibility
Short term
Are people seeing you? Your marketing hitting the market - the signal that tells you whether you’re showing up where it matters.
Engagement
Short term - Mid Term
Are people responding, searching, talking about you? The signal that tells you whether attention is turning into action.
Reputation
Long term
Do people trust you? Recommend you? The signal that’s hardest to move - and the most valuable when it does.
The money
Be the marketer your CFO stops questioning.
Every signal, connected to its revenue impact and forecast weeks before it shows up in sales, so you raise the odds of hitting your number.
Your budget stops being a cost to defend and becomes growth you can prove to your CFO and your board, not just your team.
My Brand
112
Competitor A
120
Competitor B
116
Competitors
Know what your competitors know.
Before they do.
Competitor spend, share of voice and momentum - the numbers you've never been able to see. Who's doubling down, who's pulling back, and the white space they haven't spotted yet.
Eva
Your own strategic analyst.
On call, always.
Ask Eva what's dragging your momentum. She tells you what's happening, why it matters, and what to do next - the kind of answer that used to cost a consultancy retainer.
Live in days.
No integration, no IT project, no waiting.
We never need access to your data.
Maitrics runs entirely on third-party signals.
Your whole category, day one.
See yourself the way the market does.
Our mission
This isn't a data problem.
It's an access problem.
Brand intelligence - connecting marketing and brand building to commercial outcomes - has been locked behind enterprise budgets for too long. The biggest companies built their advantage on it. Everyone else made do.
82%
of marketers can’t connect brand to business outcomes
Forrester, 2024
78%
are dissatisfied with their brand-health measurement
Greenbook, 2024
+23%
brand budgets have grown since 2024 - the tools haven’t
CMO Survey, 2024
Maitrics exists to change that.
Visibility
Engagement
Reputation
Sales Data
Signals to Sales
Connecting brand activity to commercial outcomes.
Strategic Insights
Get clear recommendations your team can act on immediately.
Competitive Edge
See how your brand moves relative to your competitors.
Built for you
Built for how you actually work.
Not adapted from an enterprise tool.
Not a watered-down version of something bigger.
Built from scratch for mid-market brands and mid-market realities.
No enterprise baggage.
Maitrics runs on signal data mid-market brands actually have access to. No data team required.
The longer you use it, the smarter it gets.
Maitrics learns your brand, your category, and what drives your market. Value that compounds week after week.
Decisions, not dashboards.
Clear insights & answers in plain language. A platform built around what to do next.
The team
Built by people who've sat in your seat.
Operators from the brands and agencies that wrote the rules on brand measurement.
John Gower
Co-Founder & CEO
Jack McHenry
Co-Founder & COO
Tony Rimmer
CSO
Richard Godfrey
CTO
Stu Collett
Founding Designer
Rob Lee
Head of Product
Dean Anderson
Head of Growth
Victoria Ulph
Head of Research
Chris Rees
Head of Analytics
Brock Hammond
Data Architect
Pablo Alcade
AI & Data Engineer
Rishad Tobaccowala
Advisor
James Hankins
Advisor
Corinna Grant
Advisor
Nicolas Arrive
Advisor
Kingsley Taylor
Advisor
Ted Rupp
Advisor
Alison Keith
Advisor
Bill Brace
Advisor
Howard Moggs
Advisor
Our Philosophy
In a world chasing certainty from ever-more data, models, and tools...
We believe in clarity over certainty.
The right answer, simply told, is worth more than all the dashboards in the world.
Trust
No black boxes.
Every signal independently sourced. When someone asks where your number comes from, you can show them.
Brand performance, as simple to read as a credit score.
Frequently asked questions
In case you missed anything and had some more questions.