Maitrics vs Supermetrics: marketing data pipeline or behavioral brand intelligence?
Supermetrics moves your marketing data to where you report on it. Maitrics shows how your brand is moving against your competitors, and what that means for sales.
They’re different tools, built on different data to answer different questions. Supermetrics connects your own ad, analytics and social accounts to reporting tools and data warehouses. Maitrics is always-on behavioral brand intelligence, built on third-party data, benchmarked against your competitors and connected to revenue.
The short answer: choose Supermetrics if you need to pull your own platform data into Looker Studio, Power BI, Sheets or a warehouse for performance reporting. Choose Maitrics if you need to see how your brand is moving against your competitive set, which signals actually move your sales, and what to do next.
Maitrics vs Supermetrics at a glance
| Feature | Maitrics | Supermetrics |
|---|---|---|
| Category | Always-on behavioral brand intelligence, built for challenger brands | Marketing data integration: connectors and pipelines |
| Core question | How is my brand moving against my competitors, and what is it worth in sales? | How do I get all my marketing platform data into one place? |
| Data source | Independent third-party behavioral data from partners including SimilarWeb, Brandwatch and SE Ranking | Your own ad, analytics, social, CRM and e-commerce accounts, through prebuilt connectors |
| What it measures | The Brand Momentum Index (patent pending), scored across Visibility, Engagement and Reputation | Whatever your connected platforms report: spend, clicks, conversions and more |
| Competitor view | Your competitive set on the same behavioral lens, including competitor media spend, share of voice and momentum | Your own accounts only |
| Connection to revenue | Yes: Estimated Sales Impact, from a model validated on blind sales forecasts | You can blend sales data and build ROAS reports yourself |
| Output | Eva, your always-on analyst: what’s happening, what it means, what to do next | Data in your reporting tool of choice, plus AI agents for analysis |
| Where it lives | The Maitrics platform | Looker Studio, Power BI, Google Sheets, Excel and data warehouses |
| Setup | Strategic alignment, nothing to integrate | Connect your accounts, then build your reports |
| Starting price | From $3,000 a month | Tiered by data sources, destinations and users |
Supermetrics details from supermetrics.com, as of October 2026.
How each one works
Supermetrics: moving your data
Supermetrics connects to the marketing platforms you already use, such as Google Ads, Meta, GA4, LinkedIn and Shopify, and pulls that data into the reporting or storage tool of your choice. You can blend, clean and schedule it, then build dashboards and reports on top.
It’s the plumbing that saves teams from manual CSV exports. What you get out depends on what you connect and what you build.
Maitrics: watching the market
Maitrics reads behavioral signals for your brand and each competitor in your set: purchases scanned at retail, searches, site visits, views, mentions, and the media your competitors actually buy. Every signal comes from third-party data partners, so there’s nothing to integrate and nothing to hand over.
Those signals roll up into three clusters, Visibility, Engagement and Reputation, and then into one score: the Brand Momentum Index. 100 is your peer average. Above it, you’re outperforming your competitive set. Below it, you’re behind.
The model then connects that momentum to sales, and Eva turns it into plain-language answers: what’s happening, what it means for your business, and what to do next.
Where Supermetrics is strong
Supermetrics is a fixture in a lot of marketing stacks. Credit where it’s due:
- Connector breadth. A large library of prebuilt connectors across ad, analytics, social, CRM and e-commerce platforms.
- Your tools, your way. It sends data to the reporting tools teams already use: Looker Studio, Power BI, Google Sheets, Excel and major data warehouses.
- No more manual exports. Scheduled refreshes replace hours of copying and pasting between platforms.
- Built for agencies. Managing many client accounts across many platforms is exactly what it was made for.
- Scale. Supermetrics says it’s trusted by more than 200,000 companies.
Where Maitrics is different
Supermetrics brings your data together. Maitrics tells you what it means, against everyone else in your category.
- Your competitors, not just you. Connectors can only pull data from accounts you own. Maitrics shows competitor spend, share of voice and momentum: who is doubling down, who is pulling back, and the white space nobody has spotted yet.
- Data you don’t already have. Retail purchase data, web traffic and social listening from third-party partners, the signals your own platforms can’t see.
- Brand, not just performance. Platform data tells you how your campaigns performed. Maitrics shows how your brand is actually moving: searches, visits, purchases, mentions and sentiment.
- A model, not a pipeline. Maitrics connects brand signals to sales with an Estimated Sales Impact, so you walk into the budget conversation with evidence behind you.
- Tested before it ships. In blind tests with sales data hidden, the model forecast a leading condiments brand with roughly 93% weekly accuracy, against naive baselines of 70–77%. If a brand’s model can’t reproduce its own sales history, it doesn’t ship.
- Nothing to build. No connectors to maintain, no dashboards to design, no warehouse to manage. Setup is strategic alignment, not an IT project: weeks, not quarters.
- Actions, not just data. Eva gives you plain-language answers you can take to your team and your board.
Better together
Different tools do different jobs. Supermetrics keeps your performance reporting running. Maitrics tells you how your brand is moving against your competitors, and what that’s worth in sales.
If you’ve invested in dashboards, keep them. They’re how your team runs campaigns day to day. Maitrics adds the competitive and brand view your own platform data can’t give you, so you can see the bigger picture your dashboards sit inside.
Which is right for you?
Choose Supermetrics if you:
- Need to pull data from many marketing platforms into one report
- Already use Looker Studio, Power BI, Sheets or a data warehouse
- Manage reporting across many accounts or clients
Choose Maitrics if you:
- Need to show your CFO and board how brand investment connects to revenue
- Want to see competitor spend, share of voice and momentum across your competitive set
- Want to know which signals are moving with your sales and which are slipping
- Are a challenger brand with a lean team and no time to build dashboards
Choose both when you want the full picture: your own campaign performance, and how your brand is moving against your competitors.
Frequently asked questions
Is Maitrics a Supermetrics alternative?
Not really. Supermetrics moves your own marketing data into reporting tools. Maitrics is a brand intelligence platform built on third-party data, covering you and your competitors, and connected to sales.
Do I need to connect my ad accounts to Maitrics?
No. Maitrics runs on independent third-party data. There’s no integration and no IT project.
Can Maitrics see my competitors’ data?
Yes. You choose your competitive set and Maitrics benchmarks your brand against each one on the same behavioral lens, including their media spend and share of voice.
How current is the data?
Monthly. Every signal is refreshed each month from third-party data.
How much does Maitrics cost?
Maitrics starts at $3,000 a month, priced for challenger brands rather than enterprise budgets.