Most campaign KPIs are borrowed from an industry average or last year’s deck. Why that misses your competitors, and what a better benchmark looks like.
John Gower
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Coverage, trust, understanding, position, peak. A framework for working out where you are in your measurement journey, and what to do next.
Verity Gill
Only 22% of senior marketers feel they have the data to justify marketing to their CFO. What cutting brand really costs, and what to bring to the budget meeting.
Coca-Cola’s CMO has demoted Brand Love in favor of weekly buyers. Why behavior comes first, and how every brand can make the same switch.
Sales up 5%? Not if competitors are up 20%. Share of voice and share of search show why the comparison that predicts growth is the one most teams skip.
AI assistants now shortlist brands out of sight, and zero-party data only reaches customers who already found you. Here’s what you can still measure.
MMM didn’t come back because it got better. It came back because what replaced it broke. Why marketing mix modeling still isn’t enough for challenger brands.
Fragmented across a dozen tools, disconnected from revenue and trusted by almost nobody who signs off the budget. Why challenger brands pay most for it.
Brands need short-term activation and long-term brand building, but most teams can only measure one. Why challenger brands need both, on one scale.
Maitrics opens its early partner program for challenger brands: no first-party data, no integration, and built to compound in value the longer you use it.
Maitrics