Competitor analysis reports: weeks of work, in minutes.
You know your own numbers. What you don’t know is what your competitors are spending, where they’re showing up and whether it’s working. Getting that answer the usual way is a project: separate licenses for ad-intelligence, web-traffic, social-listening and search tools, an analyst to stitch the exports together, and often an agency to turn it into a deck. It takes weeks, it takes a serious budget, and the deck is out of date by the time it lands.
Maitrics has already done that work. The third-party data partnerships are in place, every competitor is measured the same way, and the analysis is built. So you get consultancy-grade competitor intelligence in minutes, as standard. Six focused reports, from share of voice to reputation, each built to answer one question about your competitive set.
What competitor intelligence usually takes
$50k–$200k
a year on agency studies, consultants and data licenses to track competitors properly
6+ weeks
from brief to finished deck for a single competitive study
4+ tools
separate subscriptions for ads, web traffic, social and search, before anyone analyzes a thing
And that’s before the hidden cost: analyst hours spent cleaning exports, reconciling sources that measure things differently, and rebuilding it all next quarter. With Maitrics, that work is already done. Minutes, not weeks. Standard, not a six-figure project.
Why it matters now
- Every dollar is under the microscope. 74% of CMOs say they’re under more scrutiny to prove marketing ROI (NIQ CMO Outlook 2026). You can’t defend your budget without knowing what the rest of your category is doing with theirs.
- Share of voice predicts growth. Decades of IPA research by Les Binet and Peter Field show brands whose share of voice beats their market share tend to grow, by roughly half a point of share a year for every 10 points of excess share of voice. If you can’t see your competitors’ voice, you can’t see your growth runway.
- The data is scattered. A third of marketing leaders use 5 to 15 tools just to measure ROI (NIQ). Competitive context usually lives in none of them.
- Your own data has no context. Your MMM or tracker tells you how you’re doing. It can’t tell you whether that’s good, compared with everyone you’re competing against.
Before and after
| Step | The old way | With Maitrics |
|---|---|---|
| Getting the answer | Brief an agency, or pull exports from several tools | Run a report |
| Time | Weeks | Minutes |
| Cost | $50k–$200k a year in agency fees and data licenses | Comes as standard with Maitrics |
| Who does the work | Analysts stitching together exports from four or more tools | Already done: the data, the method and the analysis are built in |
| How often | Once or twice a year | Whenever the market moves |
| Format | A long deck to work through | One report, one question, one clear answer |
| Competitors | Whoever the study covered | Your chosen competitive set, measured the same way |
| What happens next | Someone interprets the deck | Eva tells you what it means and what to do next |
Six reports. Six questions answered.
Share of voice report
The question: How much of your category’s attention are you getting, compared with your competitors?
- Your share of voice against each competitor
- How that share is split across paid, owned, earned and search
- Who is gaining ground, and who is losing it
Use it when: you need one view of how loud you are in your category, and whether you’re gaining or losing ground.
Paid report
The question: Who is outspending you, where is that money going, and is it working?
- Media spend in market, for you and each competitor
- Where competitors are putting their budget
- Paid share of voice
- How effective that spend is
Use it when: you’re setting next quarter’s media budget, or a competitor suddenly seems to be everywhere.
Owned report
The question: Who is getting the most from the channels they own?
- Website traffic and engagement for you and each competitor
- Social channel performance and audience size
Use it when: you want to know whether your own channels are pulling their weight against your competitors’.
Earned report
The question: Who is getting talked about, and where?
- A breakdown of earned media for you and your competitive set
Use it when: you want to know who owns the conversation in your category, and why.
Search report
The question: Who is being found when your customers go looking?
- Search visibility for you and each competitor
- Search performance across your category
Use it when: you need to see whether demand is shifting toward a competitor before it shows up in your sales.
Reputation report
The question: How do people feel about you, compared with your competitors?
- Sentiment for you and each competitor
- What is driving positive and negative conversation
Use it when: you need to spot a shift in reputation, yours or a competitor’s, before it shows up in sales.
Choose your timeframe
Every report runs over the window that fits your question:
- 3 months: what changed this quarter, and who moved
- 6 months: how a season or campaign cycle played out
- 1 year: the full picture for annual planning and budget conversations
Why Maitrics competitor analysis reports are different
- Minutes, not weeks. No agency brief, no long wait. Reports come from the same always-on data that powers the Maitrics platform.
- Consultancy-grade, without the consultancy bill. The data partnerships, licenses and models you’d otherwise pay agencies and vendors to assemble are already in place. Competitor analysis reports come as standard.
- Focused, not encyclopedic. One report, one question, so you get to the answer and move on.
- Every competitor, measured the same way. No single source of competitor spend is perfect. What matters is consistency. Maitrics applies the same method to every brand in your set, using independent third-party data partners including SimilarWeb, Brandwatch and SE Ranking, so the comparison is fair and the direction is clear.
- Nothing to integrate. No ad accounts to connect and no data to hand over.
- Part of the bigger picture. Each report sits alongside your Brand Momentum Index and Estimated Sales Impact, and Eva can tell you what it means and what to do next.
Frequently asked questions
Which competitors can I include?
You choose your competitive set from across your category, and every report benchmarks you against each one.
What does competitor intelligence usually cost?
Done the traditional way, through agency studies, consultants and separate data licenses for ads, web traffic, social and search, it typically runs $50,000 to $200,000 a year, with weeks between question and answer. With Maitrics, competitor analysis reports come as standard, built on data partnerships that are already in place.
Do I need to share my own data?
No. Reports run on independent third-party data. There’s no integration and no IT project.
Can I get more than one report?
Yes. Each report answers one question, so you can pick the one you need answered now, or run all six for the full picture.
How is this different from an agency share of voice study?
An agency study is a one-off project that takes weeks. Maitrics reports come from always-on data, so you can run them again whenever the market moves.
How accurate is competitor spend data?
No outside view of a competitor’s spend is exact, whoever provides it. Maitrics uses the same independent sources and the same method for every brand in your set, so you can trust the comparison and the direction of travel, even where the absolute number is an estimate.