Use cases
What teams use Maitrics for.
From setting targets to briefing agencies, here’s how teams put our intelligence to work.
Targets
Set KPIs you can defend.
Your CFO wants proof your brand metrics move sales. Set KPIs linked to sales, with targets based on what competitors in your category actually achieve.
Visibility
Track share of voice, search and AI visibility.
Share of voice data is patchy, and AI search is a blind spot. See it all against the competitors you’re losing ground to, every month.
Budget
Defend and reallocate budget.
When results miss plan, budgets get cut on gut feel. Know which activities contribute most to sales, and move effort toward them.
Campaigns
Diagnose a campaign.
Was it your campaign, the season or a rival’s big push? See whether it was your activity or a competitor’s move that made the difference.
Competitors
Respond to competitors.
Growing 5% means little if your market grew 20%. Spot when a rival steps up spend, search or earned activity, and decide whether to respond.
Planning
Brief agencies and plan next quarter.
Briefs built on last year’s calendar waste spend. Give partners a clear, independent view of what’s working before they plan.