Our Philosophy
In a world chasing certainty from ever-more data, models, and tools...
We believe in clarity over certainty.
The right answer, simply told, is worth more than all the dashboards in the world.
Our principles
Intelligence that feels human.
We’re building a new connection between people and machines. Every experience is designed to simplify complexity and surface what you can act on, so it feels natural from the first click.
Narrative over navigation.
A story you can follow, not a maze of menus. Every view tells you what’s happening, why it matters and what to do next.
Transparent intelligence.
Every number shows its sources and how confident we are. No black box, nothing you have to take on trust.
Intuitive reasoning.
We explain everything in plain English, so it’s accessible to anyone, not just analysts. Easy to follow, question and act on.
Meet people where they are.
We start with the reports you already know, then ease you into new ways of seeing. A ramp, not a leap.
The team
Built by people who've sat in your seat.
Operators from the brands and agencies that wrote the rules on brand measurement.
John Gower
Co-Founder & CEO
Jack McHenry
Co-Founder & COO
Tony Rimmer
CSO
Verity Gill
CXO
Stu Collett
Founding Designer
Rob Lee
Head of Product
Chris Rees
Head of Analytics
Sam Robson
Head of Data Strategy
Brock Hammond
Data Architect
Pablo Alcade
AI & Data Engineer
Laura Cohen
Marketing Specialist
Lauren Oliver
Growth Executive
Advisors
The evidence
The 1% see something the rest don't.
Kantar tracked 3,900 brands for three years. Brands that successfully managed the drivers of momentum grew65x faster than average.*
Maitrics measures momentum across every signal, for you and your competitors, so you can see where yours is building and where it's slipping.
* Source: Kantar · Mastering Momentum · 3,900 brands · 21 countries · 58 categories
Get in touch
Make your next marketing decision with commercial confidence.
Know what’s working now, before your next monthly review.